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  • Akshay Baxi

Principles of Social Media Marketing for Businesses 💼

Updated: Jan 7



With over 2 billion people online and actively spending time on social media, the delivery of communication with a personal and faster approach has led to wide engagement and interaction of the audience with their interest sealed businesses and products.

With the rise in digitalization, there are more that 2 million businesses which are online and creating a social media community to engage with their audiences. With such vast development in the market over a couple of years, it is important for businesses to check their interactions with the audiences by following a set of simple rules.

Businesses that are actively engaging on social media have a dedicated team to this process who handle the intricacies of managing the reputation of the brand online and catering to the engagement and interaction with its audience. Some easy guideline that help presenting businesses online :


  1. Unique Personality : Create a distinctive tone and voice for your brand making you cut the clutter in your existing competition and building credibility with your audience. As there are so many brands out there, it is important for businesses to work on their online personality through strategic and engaging content marketing campaigns.

  2. Be cool : The internet is a massive virtual world which connects you in a click to anywhere across the globe. And in this massive world there are times when things go a little out of hand with not so good comments, with repeated trolls, etc. In these times it is necessary to maintain your composure and sort out the issue in the most coolest of ways!

  3. Content is Fuel : If your social media is an engine then your content is its fuel. It’s your content that connects with consumers and holds on to their attention. With increasing competition in the market it is a must for businesses to create connecting & resonating content marketing campaigns that educate, engage and converts.

  4. The Audience Connection : The way fans make a celebrity, in the similar way the consumers make a business. It’s the word of mouth which spreads that creates a positive note for businesses. Create engaging testimonials, user generated content, reviews and experiences of the consumers with your products and services. This builds credibility!

  5. Simplistic & Realistic : The golden rule of interactive and engaging social media accounts starts with being realistic. With so much transparency, its realistic campaigns that made the maximum resonance within the audience. Creating simple and effective communication has become the need of the hour to create better engagements!


Applying these golden rules to your businesses will increase more penetration for your digital marketing campaigns eventually leading to more revenue for your business. Social Media is the space where brand can build new relations, connect with their target audience and run campaigns that generate interest leading to sales. Capitalise on your Social Media Activations and earn the best results for your business.

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